PLAN OUR YOUR ADVERTISING/PROMOTIONS
You can’t run your promotions all willy-nilly. They need to be organized and planned out if you want them to be effective. Keep in mind that the biggest shopping days have already passed (Black Friday, Small Business Saturday, and Cyber Monday) but the average person still has a lot of shopping to do and crams it all into the week or two before Christmas. Make sure you know what the last date is that people can place orders and still receive their items before Christmas. You can hit it hard with various sales promotions and add a sense of urgency by including the date orders need to be placed by.
RUN STRONG VISUALS.
Facebook is a very visual platform. Videos work best, but pictures also get great results. Actually, any ads or posts run without a visual element get almost no reach. Keeping this in mind, make sure your posts have very strong visual elements. Keep images attention grabbing, share GIFs, and/or videos.
CONNECT ON A HUMAN LEVEL.
Everyone loves a feel good story and that is especially true at Christmastime. Stories that showcase good deeds, are sentimental, relatable, or evoke emotion are wonderful to share on your newsfeed. If they speak to your followers, the post may get shared and it’s a great way to get the word out about your business.
SPEAKING OF SHARING STORIES…SHARE YOURS!
Every business has a story so why not share yours? Sharing how your business got started shows a human side and allows people to connect with your brand/business. These stories are the perfect way for your followers to understand the passion behind what you do and jump on board and start doing business with you.
THINK: IS THIS POST WORTH BOOSTING?
The main goal of each post you make is to get engagement (likes, shares, comments). The more engagement you get, the more people your post will reach. It’s for this reason that you must be picky about what you post. When you are crafting your posts, ask yourself is it worthy of paying to boost? If the answer is no, it’s not worth posting because it won’t cause people to interact with it. Go back to the drawing board and come up with something that causes people to pause and engage. Sometimes all you need to do to a post is switch up the image to make it more eye-catching and then you are good to go.
UTILIZE THE FACEBOOK OFFERS OPTION.
A great way to boost sales is by using the option of running an offer on Facebook. To do this, follow these steps:
- In your status bar, click “offer”
- Check if the offer is good “online” or “in store”
- Enter in the other details of your offer
- Make sure you add a picture (you can add up to 5 photos)
Facebook is a great platform to promote various discounts, incentives, sales, etc. with your followers not just at Christmas, but all year. It allows people to feel that they are getting a special incentive by following you on Facebook, even if you are running the special elsewhere.
TAKE ADVANTAGE OF BUILDING CUSTOM AUDIENCES.
You can set up a custom Facebook audience based on certain criterion. These audiences can consist of people who have shown interest by watching your videos, interacting with your ads, or sharing your posts on Facebook. It’s best to direct promotions to these custom audiences because you know they are already engaged and interested in what you have to offer. Therefore, you get more bang for your buck when you boost your post or run a sponsored ad.
The weeks leading up to the big holiday are when people spend the most. Next year, plan a few months ahead so that you are able to fully take advantage of all the great revenue boost this season has to offer. When sales are great, people will often buy items for gifts as well as stock up for themselves while the prices are right. Using Facebook as a marketing tool will prove to make your holiday sales very successful!
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