The name may be hard to say, but the benefits of hyaluronic acid are unmatched in skin care products. It’s being included in top of the line cleansers, serums, and moisturizers because of its anti-aging properties. Wondering if this ingredient actually lives up to all the hype surrounding it? Let’s break down the top 5 reasons why you absolutely need hyaluronic acid in your skin care products.

It’s natural.
Hyaluronic acid is naturally produced by your own body and acts as a lubricant and cushion in your joints, nerves, skin, and eyes. It plays a major role in making sure your skin is functioning properly as a barrier, keeping your complexion healthy and gorgeous. Since it’s something your body naturally produces, it’s safe to use on even the most sensitive skin.

You may be lacking enough of it right now.
The majority of hyaluronic acid is located in our skin. It’s here that it serves the important purpose of keeping our skin plump and soft. Ever wonder why babies have such firm, smooth skin? It’s because they are born with large amounts of hyaluronic acid. The older we get, the less we produce. Our skin goes from firm and velvety to dry and flat. When you use skin care products that contain hyaluronic acid, we are replenishing our skin with this all-important, depleted acid.

It’s super, super hydrating.
Hyaluronic Acid can hold an astonishing 1,000 times is own weight in water! That means it’s packing a mean punch when it comes to adding hydration to your skin. When you use skin care products containing the acid, you’re adding some serious hydration and volume to your skin!

It works great on all skin types.
When we say all skin types, we mean all skin types: young, old, oily skin, dry skin – anyone and everyone can reap the amazing benefits of hyaluronic acid! No matter what issues your skin faces, you’ll notice that your skin is smoother and plumper after incorporating it into your beauty routine. If you have dry skin, it will re-hydrate. If your skin is oily, it will add moisture but not grease. Face with wrinkles? Hyaluronic acid will plump the skin and smooth out fine lines. It really does work on anyone, at any age, with any skin type.

It works instantly.
Hyaluronic acid, when applied topically, forms a protective layer on your skin and will instantly moisturize. It will also instantly plump the skin, making it feel firmer while smoothing fine lines. With continued use, you will see greater results.


Convinced of the amazing benefits of hyaluronic acid yet? Good! Take the next step and incorporate this very important ingredient into your skin care regimen. At Authentically Branded, our skin care line contains products with hyaluronic acid, including our Skin Perfecting Daily Moisturizer and Restorative Hydrating Mist. Visit our website today and start turning back the clock now!

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