As a business owner, I’m sure you know by now that social media is a critical part of your marketing efforts. It allows you to directly reach those interested in your business and is a great way to promote your products, sales, and build brand loyalty.
Here’s the low-down for those of you who are just starting to get into the Facebook realm:
- When you have a Facebook page for your business, it’s called a fan page. A personal page is called a profile page. You must set your business up as a fan page. If you think you can be slick and get away with creating a profile page, Facebook will deactivate your account and that’s the last thing you want.
- Make sure you use a great, captivating profile picture. This will be the first thing people see when searching out your business.
- Create an interesting bio. In the bio, you can also put links to your other sites and pages.
- People love pictures so give them what they want. Uploading pictures of your products, testimonials with before/after pictures, events, conferences, etc. will help people connect with your brand.
- Have a conversation with your fans. Pose questions. Get a dialog going. When someone replies on one of your posts or leaves you a visitor post, respond to it. It makes you more relatable and puts a voice to the brand.
- Don’t just share your own content. You don’t want your fans to think you only care about your bottom line and are always trying to sell them something. By sharing information that you find helpful or insightful will get people engaged and will show that you are happy to bring great information to your fans, even if you didn’t create it. Just give credit where credit is due.
- Make sure all of your platforms are integrated. If you post on Instagram, have it set where it will also appear on Facebook. If you post a blog, have it automated where it will appear also on your Facebook page. This is a great way to show your fans other ways to connect with you.
- To keep your page active and your fans excited to see your posts, try running a contest or giveaway. This is a sure way to get people talking and interacting on your page.
- Try to not let your page sit with no activity. Posting frequently will keep your fans engaged, and in the end that is what you want.
- Familiarize yourself with Facebook Insights. This has loads of valuable information and even allows you to see what your competitors are doing.
- Stay current. Make sure you stay relevant and post content that your target audience will find value in.
Want a little help building your brand online? I have helped many other business owners just like you expand their presence online and take their company to new heights. If you would like to see how you can get follow my proven plan, message me on my Facebook page!